Trademark & Brand Identity Policy

1. Purpose

This Trademark & Brand Identity Policy explains how the names, branding, logos, product names, visual identity, domain names, and other brand identifiers used by Blueprints Market and Alpha & Omega Limited may be used.

The purpose of this Policy is to protect the identity, reputation, goodwill, and distinctiveness of the Blueprints Market brand and its associated engineering systems while providing clear guidance regarding acceptable and prohibited use.

2. Definitions

For the purposes of this Policy:

• "Blueprints Market" means the Blueprints Market website, platform, products, branding, services, and associated intellectual property operated by Alpha & Omega Limited.
• "Alpha & Omega Limited" means the owner and operator of Blueprints Market.
• "Brand Identifiers" means names, logos, symbols, colours, slogans, graphics, visual identity, website appearance, product names, document names, model numbers, and related branding.
• "Products" includes all engineering blueprint packages, documentation, software, digital products, and associated materials published by Blueprints Market.
• "User" means any visitor, customer, licensee, distributor, manufacturer, partner, or other person accessing the Website or using any Product.

3. Brand Ownership

Blueprints Market, together with its branding, product families, engineering system names, logos, graphical presentation, and associated brand identity, forms part of the proprietary intellectual property of Alpha & Omega Limited.

Nothing contained on this Website transfers ownership of any brand identifier or grants permission to use any brand except where expressly authorised in writing.

4. Legal Status of Brand Identifiers

Certain names, logos, product names, branding, slogans, visual identities, engineering system names, and other identifiers used by Blueprints Market may be protected under applicable copyright law, business name rights, common law trademark rights (where recognised), passing off, unfair competition laws, contractual licence rights, and other applicable intellectual property laws.

Alpha & Omega Limited reserves the right to seek trademark registration, design registration, or other statutory protection for any brand identifier in any jurisdiction at any time.

The absence of a registered trademark symbol or formal registration does not imply that a name, logo, or identifier is available for public use.

5. Protected Brand Identifiers

Without limitation, this Policy applies to the following categories of proprietary identifiers:

• Blueprints Market
• Alpha & Omega Limited
• Product family names
• Engineering system names
• Blueprint package names
• Document numbering systems
• Model numbers
• Product series names
• Logos and icons
• Website branding
• Marketing slogans
• Visual identity elements
• Corporate graphics

6. Product Names

Product names, engineering system names, model identifiers, blueprint package titles, document identifiers, and associated naming conventions remain proprietary to Alpha & Omega Limited unless expressly stated otherwise.

Examples include, but are not limited to:

• FOS-WDP-S1
• FOS-P1
• HERPS
• CAT-MX2500
• Master Blueprint Package (MBP)
• Engineering document numbering systems
• Associated subsystem naming conventions

7. Logos & Visual Identity

All logos, icons, graphical devices, user interface graphics, website layouts, branding elements, colour themes, and visual presentation created for Blueprints Market are proprietary works.

Users may not reproduce, modify, imitate, or use these materials in any manner that could create confusion regarding source, sponsorship, affiliation, or endorsement.

8. Domain Names

Domain names operated by or on behalf of Alpha & Omega Limited form part of the overall Blueprints Market brand identity.

Users must not register, acquire, use, or operate confusingly similar domain names, subdomains, websites, or online services that could reasonably cause confusion with Blueprints Market or any associated products or services.

9. Business Name

The trading names, business names, corporate identity, and commercial reputation of Alpha & Omega Limited and Blueprints Market are valuable business assets.

No person may represent, imply, or suggest any affiliation, sponsorship, partnership, endorsement, or official relationship without prior written authorisation.

10. Policy Objectives

This Policy has been adopted to:

• Protect the Blueprints Market identity.
• Protect customer confidence.
• Prevent marketplace confusion.
• Prevent false association.
• Protect engineering product branding.
• Protect goodwill and reputation.
• Support future intellectual property protection.
• Provide clear guidance regarding permitted use of brand identifiers.

11. Authorized Use

You may use Blueprints Market brand names and product names only where reasonably necessary to accurately identify our Products, services, or engineering systems, and only in a manner that does not imply sponsorship, endorsement, ownership, partnership, or affiliation.

Any authorised use must:

• Be truthful and accurate.
• Not be misleading.
• Not damage the reputation of Blueprints Market.
• Not create customer confusion.
• Comply with all applicable licence agreements.
• Comply with this Policy.

12. Unauthorized Use

Without prior written permission, you must not:

• Use our names as your own business name.
• Use our product names to market your own products.
• Copy or imitate our branding.
• Use confusingly similar names.
• Create misleading branding.
• Use our logos.
• Use our graphics.
• Use our visual identity.
• Represent yourself as an authorised partner.
• Represent yourself as Blueprints Market.

13. False Association

Users must not state or imply that they are officially connected with, authorised by, certified by, sponsored by, endorsed by, or otherwise affiliated with Alpha & Omega Limited or Blueprints Market unless expressly authorised in writing.

Examples include:

• Official partner claims.
• Authorised distributor claims.
• Certified engineering partner claims.
• Official reseller claims.
• Official manufacturer claims.
• Official engineering consultant claims.

14. Passing Off & Unfair Competition

Where recognised by applicable law, Blueprints Market reserves all rights relating to passing off, unfair competition, misleading conduct, deceptive conduct, and other protections against misuse of its business identity and goodwill.

Activities likely to confuse customers regarding the source of goods or services may constitute infringement of these rights.

15. Brand Imitation

You must not imitate or closely reproduce the appearance of Blueprints Market branding in a manner likely to confuse customers.

This includes imitation of:

• Website appearance.
• Colour schemes.
• Typography.
• Logo placement.
• Marketing presentation.
• Product branding.
• Blueprint layouts.
• Document styling.

16. Product Branding

Product branding associated with Blueprints Market engineering systems may only be used to accurately identify genuine Products licensed or supplied by Alpha & Omega Limited.

Brand names may not be applied to unrelated products, modified products, competing products, or counterfeit products.

17. Domain Name Abuse

You must not register or use domain names that are identical or confusingly similar to Blueprints Market brands or product names where such use could reasonably mislead customers or interfere with our business.

Examples include:

• Typographical variations.
• Misspellings.
• Plural forms.
• Country-code variations.
• Subdomain impersonation.
• Look-alike domains.

18. Social Media Impersonation

No person may create or operate social media accounts that falsely represent, imitate, or appear to be official Blueprints Market or Alpha & Omega Limited accounts without written permission.

This includes usernames, profile names, logos, profile images, banners, and promotional material that may create confusion.

19. Search Engine Advertising

You must not use Blueprints Market brand identifiers in online advertising in a manner that falsely implies affiliation or diverts customers through misleading advertising practices.

Any authorised advertising must clearly identify the advertiser and must not misrepresent the relationship with Blueprints Market.

20. Fair Reference

Nothing in this Policy is intended to prevent fair, factual, and non-misleading references to Blueprints Market Products where such references are permitted by applicable law.

Any such reference must:

• Be accurate.
• Not imply endorsement.
• Not imply sponsorship.
• Not mislead consumers.
• Not damage our reputation.
• Respect all other intellectual property rights.

21. Distributor Branding

Authorised distributors may refer to Blueprints Market Products only as expressly permitted under their written distribution agreement.

Distributors must not represent themselves as the owner, creator, inventor, developer, or publisher of any Blueprints Market Product.

• Use official product names only.
• Do not alter product branding.
• Do not remove attribution.
• Clearly identify distributor status.
• Follow all published brand guidelines.

22. OEM Manufacturing

Any Original Equipment Manufacturer (OEM) authorised to manufacture Products based upon Blueprints Market engineering systems shall comply with all branding requirements specified within its Manufacturing Licence Agreement.

No OEM may remove, replace, conceal, or modify official branding without prior written approval.

23. Press & Media Use

Journalists, media organisations, reviewers, educators, and researchers may reference Blueprints Market and its Products for legitimate editorial, educational, or informational purposes provided such use is accurate, fair, and non-misleading.

Official logos, artwork, or marketing assets may only be reproduced where permission has been granted or where otherwise permitted by law.

24. Reseller Representation

Resellers must accurately represent the Products they offer and must not suggest ownership of Blueprints Market intellectual property.

• No false manufacturer claims.
• No false ownership claims.
• No misleading advertising.
• No altered branding.
• No unauthorised logos.

25. Brand Attribution

Where practical, authorised references should acknowledge that the relevant names, branding, and associated intellectual property belong to Alpha & Omega Limited.

Required attribution wording may be specified within individual Product Licence Agreements.

26. Future Trademark Applications

Alpha & Omega Limited reserves the unrestricted right to apply for trademark registration, design registration, certification marks, collective marks, or any other statutory intellectual property protection in any jurisdiction at any time.

Nothing contained within this Policy shall be interpreted as limiting those future rights.

27. Reporting Brand Misuse

If you believe that Blueprints Market branding is being misused, copied, impersonated, or falsely represented, please notify Alpha & Omega Limited using the official contact channels.

Reports should include sufficient information to enable investigation.

28. Enforcement

Blueprints Market actively protects its business identity and may investigate suspected misuse of its branding or reputation.

Where appropriate, enforcement action may include:

• Cease and desist notices.
• Website takedown requests.
• Marketplace complaints.
• Domain dispute proceedings.
• Licence termination.
• Civil legal proceedings.
• Other remedies available under applicable law.

29. Related Legal Policies

This Policy should be read together with the following documents:

• Marketplace Terms & Conditions
• Privacy Policy
• Cookie Policy
• Acceptable Use Policy
• Copyright Policy
• DMCA & Copyright Policy
• Patent Policy
• Licensing Policy
• Commercial Manufacturing Licence
• Enterprise Licence
• Engineering Disclaimer
• Export Control Policy
• Enforcement Policy

30. Document Information

Document	Trademark & Brand Identity Policy
Website	Blueprints Market
Owner	Alpha & Omega Limited
Version	1.0
Status	Current
Applies To	All Blueprints Market brands, business names, product names, engineering systems, websites, publications, and associated branding.

31. Survival

Any provisions of this Policy which by their nature are intended to survive termination shall continue in full force following the termination or expiry of any licence, agreement, account, or business relationship.

These provisions include, without limitation:

• Ownership of brand identifiers.
• Protection of business goodwill.
• Restrictions on unauthorised use.
• Enforcement rights.
• Licence restrictions.
• Confidentiality obligations.
• Legal remedies.

32. Severability

If any provision of this Trademark & Brand Identity Policy is found by a court of competent jurisdiction to be unlawful, invalid, or unenforceable, that provision shall be severed only to the extent necessary, while the remaining provisions shall continue in full force and effect.

33. No Waiver

Failure by Alpha & Omega Limited or Blueprints Market to enforce any provision of this Policy shall not constitute a waiver of that provision or any other right.

Any waiver shall only be effective if expressly made in writing by an authorised representative.

34. Governing Law

This Trademark & Brand Identity Policy shall be governed by and interpreted in accordance with the laws of New Zealand.

35. Jurisdiction

Subject to any mandatory legal rights that cannot be excluded, any dispute arising from this Policy shall be subject to the exclusive jurisdiction of the courts of New Zealand unless otherwise agreed in writing.

36. Entire Policy

This Trademark & Brand Identity Policy forms part of the Blueprints Market legal framework together with the Website Terms & Conditions, Privacy Policy, Cookie Policy, Copyright Policy, Patent Policy, Licensing Policy, Product Licence Agreements, and other legal documents published by Alpha & Omega Limited.

37. Policy Changes

Alpha & Omega Limited reserves the right to amend or update this Policy from time to time to reflect changes in legislation, business operations, technology, or intellectual property strategy.

The latest published version supersedes all previous versions unless expressly stated otherwise.

38. Version Control

For evidential, compliance, and legal purposes, Blueprints Market may retain archived versions of this Policy. Only the current published version shall apply to future use of the Website and Products unless otherwise required by law.

39. Legal Notice

Nothing contained within this Policy grants any licence, assignment, ownership interest, trademark right, copyright ownership, patent right, design right, or other intellectual property right except where expressly granted under a written agreement executed by Alpha & Omega Limited.

All rights not expressly granted are reserved.

40. Final Statement

Blueprints Market and Alpha & Omega Limited are committed to protecting the integrity, identity, reputation, and goodwill of their brands, engineering systems, publications, products, and business identity.

All users, customers, distributors, manufacturers, partners, licensees, contractors, and visitors are expected to respect these rights and comply fully with this Trademark & Brand Identity Policy.

© Alpha & Omega Limited. All Rights Reserved.
Blueprints Market™ — Engineering the Future.